Keyword Research is essential to your freelancing or business. This is the key step in optimizing your website and social media accounts. Knowing how to conduct a proper keyword research is a big competitive edge to other freelancers.
Keyword Research is helpful to:
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- E-Commerce Setup
- Video Marketing
Below, you will see three free tools and a walkthrough on how it can be used to conduct keyword research and to identify the keywords to be used in leveraging your brand’s online presence.
Conducting Keyword Research
Platform (that you’ll use): Google
Brand: to all VAs
Purpose: To be found in google, hired as VA from potential clients in Australia
KeywordTool.io is a free online keyword research instrument to generate relevant long-tail keywords for any topic. It uses Google Autocomplete, a feature used in Google Search aiming to speed up the searches.
Assuming you are a virtual assistant and would like to be hired by Australian clients. First thing to do is change the location of the target market (clients) which is Australia. Then, try to think of the possible keyword that the clients will type when they will search for VAs. For example, you will use the keywords Cheap and quality VA. The results being shown are limited because they only have 1 result. So, we will broaden the keyword, and let’s change it to Virtual Assistant. The tool will show you part of the results but, you can make use of it already. Check on the keywords shown, and extract which best relate you and your brand.
SEMrush is like an all in one toolbox for SEO. This tool does not only produce a list of keywords, but it shows many specific keywords that your competitors are already using.
SemRush uncovers long-tail keywords. It gets yearly keyword trends, access to the complete keyword research toolkit and keyword difficulty analysis and organic traffic insights.
The same with the first tool, you will enter the keyword, and change the location. Afterwards, it will show a higher volume of keywords. In choosing the effective keyword, always go for lower competition but higher results.
3. Small SEO Tools
Small SEO Tools composes a complex set of freelancing tools. Aside from other tools like text content tools, design tools, backlink, and website management tools, website tracking tools, domain tools, Meta tag tools and any other tools, it has a total of thirteen keyword tools.
The same with the previous tools, you will need to enter the keyword which is Virtual Assistant, and then the location- Australia. The platform did not show anything different in fact, some of the keywords suggested were already provided on the other tools that we used. Extract keywords that you think are useful to your brand. After you finished the research, check on the extracted keywords and identify which are competitive.
To check its effectivity, type in Google search, and if the keywords are seen in Google Keywords Suggestion then, keywords are reliable.
Here are other keyword tools:
- Ahrefs Keyword Explorer
- Google Keyword Planner
- Long Tail Pro
- Keyword Tool
- Moz Keyword Explorer
May this training will help a lot in optimising your digital presence.
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